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When You Need Branding And When You Need Marketing

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“Brand” is one of those words that is either overly misused or completely misunderstood. In either case, it’s not going to do you any favors until you know what it is, why you need it, and how to use it.So, what the bleep is a brand, and how do I…

Digital to overtake traditional mediums by 2021-2022: EY India

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India’s digital sector market is projected to cross Rs 20,000 crore in the next three years from Rs 8,490 crore at present.  Digital mediums are likely to surpass traditional ones by 2021-22, when smart phone and broadband penetration increases in the country, according to EY India. “When does digital overtake physical? When smartphone penetration becomes…

In a crowded market, setting your product apart is crucial ?

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In these product positioning strategies to provide direction and focus for your brand. You know your product or business is a one in a million idea, but how will others come to that same conclusion? You can help show others the light by using a product positioning strategy. How to…

Digital to overtake traditional mediums by 2021-2022: EY India

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India’s digital sector market is projected to cross Rs 20,000 crore in the next three years from Rs 8,490 crore at present.  Digital mediums are likely to surpass traditional ones by 2021-22, when smart phone and broadband penetration increases in the country, according to EY India. “When does digital overtake physical? When smartphone penetration becomes…

Digital marketing post-Covid: Are you prepared?

It’s not an exaggeration, but a simple fact, to say that the Coronavirus pandemic paused every single economy in the world. And what was perhaps once a promising financial forecast for 2020 has been drastically reduced as most have fought to stay afloat with the sudden and unexpected disruption of…

Imagination Encircles the World

YouTube introduces audio ads for brands to expand reach Audio ads, currently in beta, will help companies efficiently expand reach and grow brand awareness with audio-based creative and the same measurement, audience and brand safety features as video campaigns, the Google-owned platform said on Tuesday. “With music video streaming at…

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